About Us
Envoy Strategic is based in Toronto, ON and provides customized financial and corporate communications for small and mid-cap companies. With over 26 years of hands-on experience in the capital markets, we have developed a deep understanding of this dynamic sector.
Our mission is to closely collaborate with our clients to understand their businesses, objectives, and management teams. Armed with this knowledge, we craft and deliver a concise corporate message tailored to various segments of the investment community.
Jay J. Bedard
Jay brings over 26 years of experience in the financial industry, having served as an investment advisor with Midland Walwyn, Merrill Lynch, and CIBC Wood Gundy. He has also been instrumental in the startup and development of various companies, where he played a key role in creating successful sales and marketing programs. Recently, Jay has focused on corporate communications for small-cap public companies in healthcare, mining, and technology sectors. His investment experience and extensive contacts within the investment community provide a unique approach to corporate communications.
Andrew Reid
With over 10 years of experience in marketing and media leadership, Andrew has delivered numerous award-winning marketing campaigns and integrated media strategies. Andrew thrives thinking outside the box and executing on campaigns in highly regulated and challenging new environments. Working with a range of clients from small private companies to those listed on senior exchanges, Andrew helps companies stand out with excellent IR and PR strategy, media buying, website design and development, and detailed KPI tracking.
Our Services
Defining Your Message
Envoy Strategic collaborates with management to refine and identify the company’s key messaging matrix. This process establishes the company’s current position and outlines a clear direction and timeline for achieving milestones.
Corporate Collateral
- Press Releases: Envoy Strategic drafts, edits, or advises on all corporate releases and disseminates them through the corporate database via email. If needed, we can also manage news wire dissemination.
- Fact Sheet: Envoy Strategic will develop and maintain all content for a corporate fact sheet.
- Corporate Presentation: Envoy creates and updates corporate PowerPoint presentations.
- Investor Packages: Developed, maintained, and distributed to interested investors by Envoy Strategic (bulk printing costs not included).
- Annual and Quarterly Reports: Available for consultation or design on a per-project basis.
IR Websites
We partner with Outlier Marketing to deliver industry leading Investor Relations websites. IR websites enable you to control your narrative, and keep your investors informed with your latest news, events, presentations, filings, and more. Outlier can build and deploy a custom site with your branding and content in less than 2 weeks, and for a fraction of the cost of the competition.
Digital Marketing
- Search Engine Optimization (SEO): Focuses on improving a website's visibility in search engine results through content optimization, keyword strategy, and backlink building.
- Pay-Per-Click Advertising (PPC): Involves managing paid ad campaigns on platforms like Google Ads and social media, targeting specific audiences, and optimizing for conversions.
- Social Media Marketing: Includes managing and growing a brand’s presence on social platforms, creating engaging content, and running targeted ad campaigns to build a community and drive engagement.
- Content Marketing: Centers around creating and distributing valuable content like blogs, videos, and infographics to attract and retain an audience, ultimately driving customer action.
- Email Marketing: Involves crafting targeted email campaigns, managing subscriber lists, and using automation to nurture leads and convert them into customers.
- Analytics and Reporting: Provides insights through tracking and analyzing the performance of marketing efforts, offering detailed reports on KPIs such as traffic, conversions, and ROI.
- Conversion Rate Optimization (CRO): Focuses on improving the effectiveness of a website or landing pages in converting visitors into leads or customers by analyzing user behavior and making data-driven adjustments.
Market Outreach Program
- Investor Relations: We provide ongoing market support through our database of over 18,000 retail brokers and financial professionals across Canada. Our goal is to maintain strong relationships with investors through regular face-to-face meetings and attendance at relevant events.
- Road Show Support: We assist in the coordination and hosting of corporate roadshows across Canada, with a recommendation for management to participate at least quarterly.
- Conference Calls: When required, we organize conference calls on behalf of the management team, offering assistance with preparation, scripting, and rehearsal.
- Market Feedback: We provide comprehensive market feedback to management following all scheduled events.
- Media Relations: Our team offers media relations support through our extensive network of contacts at various media outlets across Canada.
Reactive Services
- Shareholder Response: We serve as the first point of contact for shareholder communications, regularly updating management on these efforts.
- Database Management: We support and maintain a corporate database of all interested investors and market participants.